The Digital approach transforms everything. Culture. Commerce. Community. And then digital goes and transforms itself. Such is the rate of progress. Your ambition may be significant and straightforward, but it is entirely out of reach without the right digital skills. And it’s not just about what you can do either – it’s also about what the world knows you can do. The greatest professional challenge of the 21st century is staying relevant.
They are closely followed by communicating how relevant you are in that noisy, dynamic space where new meets now. Fortunately, the Digital Marketing Institute endures helping you stay consistent. Today and 95% of Certified Members are currently hired were promoted after earning their Certification. 88% of the Members are working at senior or management level. Digital Marketing Institute courses are white-hot, formulated with insight from those previously out there.
As you sign up for a course, you grow as a DMI Member to access Continuous Professional Development (CPD). Learn and upskill as requirements and ambitions change to stay tuned into the hive brain of new insight. It helps to stay consistent to the industry’s best chances and remain relevant. DMI Certification is recognised all over the world for setting the global standard. It continues to get certified professionals to a single digital marketing standard.
Digital marketing is a space loaded with fabulous innovative personalities and who talked a good game. DMI has built a Certification Framework that promotes fundamental skills to get recognized and rewarded. It’s significant, and it’s operating. Bluechip global brands, innovators, training companies and varsities in over 90 countries acknowledge and utilize Digital Marketing Institute’s Certification Framework.
DMI CERTIFICATION PROMOTES:
- Skills to speak loud and clear to the right audiences.
- What you know and what you can do.
- Travelling well between various opportunities and nations.
- Alignment with diverse qualification frameworks across the globe.
- Experienced professionals to get vision as far as they can operate without digital skills.
- Entrepreneurs to grow more entrepreneurial.
- Career changes in Sales, Finance or HR professionals.
- Service experience in a customer-facing role responsible for administering queries or complaints
- People who are working with data like operations, purchasing, production.
Digital marketing course with industry relevant syllabus and clever tactics help create and implement effective digital campaigns. The course provided by DMI only takes six hours but what you learn is all the critical stuff.
- White-hot thought and practice.
- Tactics and techniques to make business goals actionable.
- Equip the team with digital superpowers.
THE SIX MODULES
1. FOUNDATIONS OF DIGITAL
The basic yet vital stuff for studying consumers’ behaviour and expectations in today’s fragmented, digital marketplace is necessary to explore the new consumer journey to purchase.
2. WEB AND EMAIL
The module looks at crucial web concepts and terminology: creating an online presence and what works for your brand—and online advertising and the magical art of digital conversion. The User Experience (UX) is relevant for this – so DMI takes you within the basics of sound, simple but effective web design.
3. SOCIAL MEDIA
Welcome to social media knowledge. The module looks at the more prominent platforms, including LinkedIn, Facebook, Twitter, Instagram and Snapchat, and explore what each is best at and how brands look, feel and behave differently across the platforms.
4. THE SOCIAL CUSTOMER SERVICE
Today’s consumer is a social animal. Social media gives unique tools to know and respond thru live chat, AI, listening reputation and more. Get your tactics right by learning techniques, approaches, best practices and an entire bag of customer-friendly digital tricks with an extensive conversation about brand and industry to take back control. Explore online complaints handling, reporting mechanisms, negative feedback and reviews to manage brand like never before.
5. THE CHALLENGES AND RISKS
Digital is a big wonderful world, but it’s not without a few risks. The module covers data protection, cyber-security, identity theft, malware and hacking with equally disruptive reputational issues that social exposes us to. It helps in risk mitigation (internal and external), data protection, contingency planning and readiness to respond. It gives an overview of regulatory laws and guideline, GDPR, data security and collection.
6. THE DIGITAL MINDSET
Digital is fast, responsive, agile and fantastic. It has a sleek and shiny screen that works sharp business intelligence, enabled by commercial superpowers—data analytics and pinpoint targeting help create actionable business plans like never before. Modules make you understand S.M.A.R.T (Specific, Measurable, Achievable, Relevant, Timely) business goals and the importance of Key Performance Indicators (KPIs).
After completing the course, you are tested for being focused and dynamic thru the Pearson VUE test centre network, which has over 5,200 centres in 180 countries. It happens via a screen where questions come in different formats, including text-based multiple-choice, image-based multiple-choice, matching and hot spot questions.
They are getting you in the game as a DMI Member. But this is a fast game. It would be best if you hit the ground running, so right from the moment you sign-up for a course, you become a DMI Member. It means you join the conversation with a whole generation of marketers worldwide who have taken their respective reputed place at the leading edge companies. DMI members are a living library of skills.
DMI is Global Industry Advisory Champion and has a lot of tech leaders, industry insiders, and influencers worldwide from top global and technology brands. DMI is a digital trend spotter on the trail of new ideas, razor-sharp insights and virgin opportunities. The cream of what they find into the skills framework defines new global standards for the whole industry. They are the Champions who are moving the industry conversation forward and bringing the best into the conversation.
So to get audiences and get found. Try to choose SEO for going places. Use your mobile resources to create content. Go Viral to boost Sales. It is better to learn PPC to boost your salary. Therefore, choose courses to remain industry relevant.
Stay ahead by getting in the game with DMI.