Marketing Videos… If you are into it, before you begin filming, you must determine the type of video you want to shoot and create. Check out some of the topics to better understand your options.
- Demo Videos : Showcases how the product works. Whether that’s taking users on a tour of the software and how to use or unbox and physically putting the product to the test.
- Brand Videos : Typically created as a part of a more extensive showcasing the company’s high-level vision, advertising campaign, mission, or services and products. The goal is to build awareness for the company and to intrigue and attract your target audience.
- Event Videos : Produces a highlight reel or release exciting presentations and interviews of the gathering for your business hosting a conference, fundraiser, round table discussion, or another type of event.
- Expert Interviews : Filming interviews with internal experts or thought leaders in the industry to build trust and authority with the target audience. Find the influencers in the industry to share point-of-view and get discussions in front of the audience.
- How-To and Educational Videos : Instructional videos to teach the audience something new to build the foundational knowledge they need to understand your business and solutions better. Sales and service teams can use videos to work with customers.
- Explainer Videos : Help the audience better understand why they need service or product. These videos use a fictional journey of the core buyer persona struggling with a problem. He/she overcomes the problem by using the solution.
- Animated Videos : An excellent way to ease up hard-to-grasp concepts with strong visuals to explain an ideal product or service.
- Case Study or Testimonial Videos : Best ways to prove your product prospects by creating case study videos that feature satisfied and loyal customers. These people are the best advocates of a product and service. Let them on-camera describing challenges and how the company helped solve their problems effectively.
- Live Videos : It gives the viewer a unique, behind-the-scenes look at the company. It draws longer streams and higher engagement rates. Live-stream presentations, interviews, and events, and encourage viewers to comment with questions.
- 360° & Virtual Reality Videos : “Scroll” around to check content from a different angle as if they were physically standing within the material. It allows users to experience a location or event, such as exploring Antarctica or meeting a hammerhead shark. Virtual reality (VR) will enable users to navigate and control experience.
- Augmented Reality (AR) Videos : A digital layer is being added to currently viewing in the world. Users can point the phone’s camera in the living room, and AR would allow the user to see how a sofa set would look in the space.
- Personalized Messages : The video must be a creative way to continue a response or conversation via text or email. Use HubSpot Video or Loom to record recapping meetings or personalized recommendations. Videos create a unique moment for users and drive them to purchase.
A lot of things go into the making of a video.
Let’s walk through the detailed process of creating and publishing a video for business. Grab a camera and follow along. Before setting up, recording, or editing anything, start with a conversation about the purpose of the marketing videos. The decision during the shooting or creation process will point back to the unique goal and what action the audience would like to complete after watching. Without a crystal clear purpose agreed upon by the team, you’ll find the video in a whirlwind of re-framing, re-shooting, editing, leading to wastage of time.
There are typical players when making a video. How to ensure they are aligned? Create a questionnaire using SurveyMonkey or Google Forms and pass it to the stakeholders. This way ask the same questions of everyone and aggregate answers in one place.
- Audience : Which type of buyer is being targeted? What shall be a segment of the typical buyer?
- Target : Is it for increasing brand awareness? Or it will sell more tickets? Whether it is going to launch a new product? After all, you want the audience to go and buy after watching it.
- Place to post : Instagram, Google, TV, Facebook? Behind or with an accessible page? Begin with one target location where the audience will discover the video and before repurposing it for other channels.
- Timing : Start always with a timeline. A video has to take a few months to work and have a very different budget, and creative scope than footage need in a few days and less budget.
- Budget : These are expensive, but it doesn’t have to be a sad situation for anybody if a budget is set before shooting marketing videos. Do the research and set parameters before answering the next question.
- Creative Requirements : With skills, budget, and resources in mind, the creative consideration of roadblocks that might arise. Will these marketing videos be an animated video or a live-action video? Is there any need for a designer to create lower third graphics?